Chapter 17

    The Demand Generation Checklist

    Pick your niche, pick your buyer, get your personalised checklist.

    Two steps before you start. Pick your company's niche and target buyer, then the checklist adjusts to what is actually relevant for you.

    1
    Your company type
    →
    2
    Your target buyer
    →
    3
    Your checklist

    Step 1 — What kind of company do you work at?

    In Simple Terms

    • Start with one vertical and one buyer persona — do not try to market to everyone at once.
    • Your checklist should map directly to pipeline stages, not marketing activities.
    • Every checklist item should be something you can measure within 90 days.
    PreviousNext